Branding : The Kitchen Films by Jorge Alavedra

Spanish designer Jorge Alavedra recently worked on this corporate branding for production company 'The Kitchen Files".

I have to say, while I love the clean lines and the cute kitchen-themes illustrations, I'm not totally convinced I get the concept. I mean I get that it's food because of the 'kitchen' link, but wouldn't it have been cooler if he incorporated maybe film elements into it as well, like a roll of film or something? Or am I just being way too literal?

Jorge currently works at Ruiz & Co studio, to see more of their work, head over to his website here.