Branding : Tema/Homeless Birds by Nilgun Isci

I absolutely love this guerrilla marketing project initiated by TEMA (The Turkish Foundation for Combating Soil Erosion) called Homeless Birds.

The idea behind it is pretty self-explanatory, people are destroying trees and natural resources without ever stopping to think about the consequences, one of which is that animals are left with little to no natural habitat left to live in. 

A letter on your doorstep from a mother bird along with the eggs that she has had to abandon is a great way to humanise this problem and to pull on your heartstrings.

You can see more work by Nilgun here.