Branding: Nankin Lab by Pauerr

Nankin Laboratory is an experimental design studio that works through the philosophy of using destruction as a construction agent.

When it came to their branding, Pauerr decided what better way to ensure 'pure' destruction patterns than by using children, so that's exactly what he did. The 'construction through destruction' idea is strongly present throughout the whole branding, but my favourite piece is the pencils that you have to snap in half in order to use them.

You can see more work by Pauerr over here.


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