Branding: Rivet & Sway by YIU Studio

Seattle based visual communications studio YIU Studio worked on this branding project for the women's online eyewear retailer Rivet & Sway. The wholes feel is great, and it's nice too see that they have put emphasis on the packaging, as eyewear packaging is more often than not super boring.
"Drawing from the juxtaposition of their name, we balanced the use of raw, simple design elements like metal, wax string, & craft paper and contrasted it with flowing graphics and calligraphy."
You can see more work by YIU Studio here.


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