Carpooling isn't really something that exists much in Europe so I was really glad to see this fantastic project come out of Ireland.
For security reasons, drivers have to apply in writing and upon acceptance receive this great welcome pack. The branding is light and playful, with the stripes adding a touch of a road construction/zebra crossing feel, a subtle reminder that it's all about the transport.
You can see more work by Irish graphic designer Bobby Cashman here.
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