The concept is quite simple, the huge global brands that we all recognise at the blink of an eye just wouldn't be the same without their giant rivals. It's like playing the corporate opposites game, the opposite of coke... pepsi, the opposite of Apple... PC.
The logos and slogans have been switched around and played about with to exaggerate how much influence these brands have over one another. I think my favourite is McDonald's vs. Burger King. How about you? What's you favourite and which brands do you think should be part of the Greatest Brandversations?
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