Love/Hate : Monster Milk by Eskimo

Like a lot of people, I don't drink a huge amount of milk, in fact other than in my tea and cereal, I don't drink any milk at all. Milk is boring. If I'm thirsty I'll drink water and if I'm after something healthy then I will reach for the fruit juice, other than that my drinks either contain copious amounts of sugar or copious amounts of alcohol.

Then along comes Eskimo, a company who have rebranded milk and made it into a fun and quirky drink. I love the concept, the copy is pretty atrocious but hey, English is not their mother tongue so you can hardly blame them, and it might even be deliberate.

Via identitydesigned.com


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