Branding : Wellspring by Adam Gunderson

I love this beautiful branding project my Minneapolis designer Adam Gunderson.

It's for Wellspring, a company that "markets water purification products primarily for natural disasters." 

I love the idea, and I really like the 'S' being used as the infinity sign to represent the recycling and purifying of water. I first thought that this was the branding for some kind of camping or orientation kit but the more I look at it the more I like it.

You can see more of Adam's work over here.


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