Packaging: Gammel Dansk by Pernille Posselt

Graphic designer Pernille Posselt worked on this project for the Danish bitter company Gammel Dansk, a well known Danish brand that is recognisable by any Dane but rarely bought.

The idea behind this project is fantastic, portraying the making of Gammel Dansk as a craft that is passed on from generation to generation, much like carpentry or dressmaking.

You can see more work by Pernille here.


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