Branding: Marfa Contemporary by Ghost

I love this beautiful and elegant branding by Ghost for Marfa Contemporary, an art gallery in Texas.
"The rectangular and square shapes of the mark are used to reinforce the inspiring work and efforts of minimalist Donald Judd. The installations were structured and had a distinctive shape. The typography and mark when combined create the illusion of a rectangle allowing the eye to fill in the missing components."
It's a great example of what a solid branding should look like, it should be strong enough to make an impact but not to overpower the actual product, which in this case is the art.

You can see more work by Ghost over here.

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