Packaging : Off. by Konstantin Datz and Julian Hrankov

Take a look at this conceptual project for a buttermilk drink (with real vanilla) called Off developed for Arla Foods by designers Konstantin Datz and Julian Hrankov.

"Off. acts as a counterpart to the over-saturated market and philosophy of energy drinks. Instead of pushing forward “Off.” encourages the opposite, get offline, unplug. Take a little time out and recharge your batteries naturally, with the aid of Off.”

You can see more of Julian's work here and more of Konstantin's work here.