The branding is by Maud, a design company based in Sydney, Australia. Here's what they say about the project :
"The brandmark was designed to reflect the crafted yet utilitarian nature of his products, where form and function coexist in harmony. We designed it to remain legible regardless of reproduction techniques. Whether it be stamped, embossed, or created with a branding iron, it retains its strength and identity while simultaneously absorbing the characteristics of whatever it is applied to."
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