Branding : Little Chef rebranding by Venturethree

When I was a kid I used to love stopping off at the Little Chef, a roadside restaurant chain here in the UK, and grabbing a bite to eat en route to the grandparents. In recent years however, the chain has become dilapidated and worn-out, with most of the restaurants being forced to close due to lack of customers.

This is why I was so happy to see this rebranding that is part of a much bigger repositioning of the brand, bringing it back to it's British roots and giving it a freshly-made, healthy twist. I especially love the lollipops.

You can see more of Venturethree's work here.